Rebranding Jesus

The recent General Convention of the Episcopal Church enthusiastically endorsed the Presiding Bishop’s priorities of evangelism, racial reconciliation, and care for the earth.

While these priorities are uncontroversial, they are very different. Dealing with racism and the environment will take years of effort and are social issues for non-Christians as well as Christians. Evangelism, on the other hand, is a pressing need specifically for Episcopalians whose ranks have been declining for decades. And if our evangelism isn’t successful, there won’t be any church to care for the environment or work for racial harmony.

Episcopalians have always found it easier to start a social program than to convince people to join their church. Presiding Bishop Michael Curry is pushing the idea that we are members of the Episcopal branch of the Jesus Movement. Whether that rebranding will help us to add to our rolls remains to be seen. —J. Douglas Ousley

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