The View from Madison Avenue

Since Incarnation has been located on the legendary street of advertisers since 1852, we naturally think in terms of how we as a church are perceived by potential “customers.”

What does the Episcopal Church brand say to people who pass by our churches? In the eyes of the average American, what do we stand for? How does our organization differ in values and purpose from, say, the Girl Scouts or the YMCA? And what can we as individuals do to promote our brand?

I have no easy answers to these questions. But I do think that promoting the brand has to begin at the top. In the Church of England, there are many new initiatives intended to promote the growth of parishes: Fresh Expressions, Messy Church, and leadership training, for example.

Granted, the C of E is much more centrally governed than the Episcopal Church. Still, it would be nice to see some new programs from the Presiding Bishop and Executive Council that put our name out to the public and make people want to come through our doors. —J. Douglas Ousley

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One Response to “The View from Madison Avenue”

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